Sunday, February 7, 2016

Writing for Success

CHARACTERISTICS OF GOOD WRITING


There are many characteristics of good writing, no matter what type, and in this article, you will learn some of the elements of good writing. By offering you some strategies for making your writing more effective, helping you to write with accuracy and clarity.

    Knowing the characteristics of good writing is important if you need to explain a variety of topics. Use KISS
  • Keep it clear - it avoids unnecessary detail;

  • Impartial - it avoids making assumptions (Everyone knows that ...) and unproven statements (It can never be proved that ...). It presents how and where data were collected and supports its conclusions with evidence;

  • Simple - it uses direct language, avoiding vague or complicated sentences. Technical terms and jargon are used only when they are necessary for accuracy;

  • Structured logically - ideas and processes are expressed in a logical order. The text is divided into sections with clear headings;


Developing good writing!

To reflect the characteristics of good writing in your own work, you need to think about the way that you write and the language that you use. A good author will have given consideration to the following choices in writing, making decisions that improve the effectiveness of the writing.


Choosing the words

To make your writing clear, accurate and concise you should consider carefully the words that you use, and the ways in which you use them.


Technical terms

In most scientific writing you will need to use some scientific or technical terms in order to be clear and unambiguous. However, use such terms only when you need to do so and do not try to impress the reader by using unnecessary technical jargon or lengthy words.


Abbreviations

Abbreviations can be a very useful way of saving time and avoiding repetition, but they can be confusing and might not be understood by everyone. Use standard abbreviations where these exist, and reduce your use of abbreviations to an absolute minimum; they are rarely essential.


Choosing a 'voice'

Scientific writers have a tendency to use passive rather than active expressions; stating that a was affected by b uses the passive voice while stating that b did something to a uses the active voice. The following example shows a sentence written in both the passive and active voices.


  • passive
  •     The experiment was designed by the research officer



  • active
  •        The research officer designed the experiment



    The passive voice is particularly useful when you wish your writing to be formal and depersonalised:


  • passive
  •     It was agreed that the experiment should be...

     

  • active
  •       We agreed that the experiment should be...



    information about the agent is obvious or unimportant:


  • passive
  •    Extra solvent was added to the flask            

  • active
  •      The technician added extra solvent to the flask;

    you do not know the identity of the agent:


  • passive
  •   The water pipe was broken in three places    

  • active
  •      Something/someone had broken the water pipe in three places



    However, the use of the passive voice can lead to clumsy and overcomplicated sentences.



  • passive
  •  Difficulty was experienced in obtaining the product in a high state of purity



    is rather convoluted way of saying



  • active
  •    The product was difficult to purify



    which is a much clearer and more straightforward statement.



    In general, the active voice is clearer, more direct and easier to read, but the passive voice can be more appropriate in particular circumstances. What is most important is for you to be aware of how you are writing, and how the voice that you choose affects the tone and the meaning of your words.


Personal or impersonal?

Writers often try to avoid the use of personal expressions or statements in order to make their writing seem more impartial and formal. The following sentence has been written with both personal and impersonal expressions to highlight the contrast between the two writing styles.



  • impersonal
  • The explanation for this phenomenon may be found in…  


  • personal
  • We/I believe that the explanation for this phenomenon may be found in...


    However, used indiscriminately, writing impersonally can result in clumsy statements through an excessive use of the passive voice. This can lead to ambiguity or inaccuracy in your written work, for example:


  • impersonal & passive
  • It was decided that the temperature should be raised gives no information about the identity of the people who made the decision.


  • personal & active
  • We decided that the temperature should be raised avoids ambiguity and makes the sentence sound more direct, but uses the personal and rather informal we.


  • impersonal & active
  • The research team decided that the temperature should be raised is clear and direct.


    Think carefully about your use of impersonal and personal expressions, taking care to ensure that your writing is always clear and unambiguous.


    Using tenses

    Scientific writing frequently uses the past tense, particularly when the main focus of the writing is to describe experiments or observations that took place prior to the time of writing, for example:



    • The data were analysed.


    • The solution was decanted.


    • The temperature was recorded.


    However, the past tense may not be appropriate for everything that you write and sometimes you will need to combine different tenses in the same piece of writing. For example, the use of different tenses can help to clarify what happened or what you did in the past (past tense), what you conclude (present tense) and what will be an issue for the future (future tense). The following sentences show how different tenses can be used to achieve clarity in your written work.


    Sentence length

    Sentences that are too short and poorly connected can be irritating to read. Conversely, sentences that are too long and rambling are difficult to follow and are likely to be confusing. Use a sentence length that allows your thoughts to flow clearly. As a general rule there should be no more than 20-25 words in any one sentence. You may be able to reduce your sentence length by:



    • cutting out unnecessary words

    • like might replace along the lines of



      now may be just as appropriate as at the present time



      we can now turn our attention to could perhaps be cut out entirely;



    • dividing complex sentences into separate phrases or sentences.

    • If a breakdown occurs it is important that alternative supplies are available and the way that this is done is for the power stations to be linked through the high voltage transmission lines so that all of them contribute to the total supply of energy and an unexpectedly large demand can be handled.



    • can be re-written thus:



    If a breakdown occurs it is important that alternative supplies are available; this is done by linking power stations through the high voltage transmission lines. All of them thus contribute to the total supply of energy and an unexpectedly large demand can be handled.



    The experiment was carried out in a sterile environment (past tense for a statement of what happened). It is particularly important to avoid contamination (present tense for a statement that is a general 'truth'). It will be necessary to ensure that the same conditions are replicated in future experiments (future tense for a recommendation for the future).



    An appropriate use of past, present and future tenses can contribute to a clear and unambiguous writing style.



      I like to use a shortcut code I made up when writing. Keep it SIMPLE.
    • Substantive process  (the steps of the writing process, such as taking notes to use while
      writing or creating a story map to plan it out)

    • Irrrelevant information (information offered by the authors that didn’t relate to the
      questions; unsurprisingly, this was found to have no impact on their writing skill)

    • Motivation (the role of effort in strong writing and ways to maintain effort in the face of
      challenges)

    • Production processes (the mechanics of good writing, such as writing neatly and spelling
      words correctly)

    • Learn to enjoy the tidying process. I don't like to write (I like to have written). But I love to rewrite. I especially like to
      cut: to press the DELETE key and see an unnecessary word or phrase or sentence vanish into the electricity.

    • Engage your reader. (Continue to build.) Every paragraph should amplify the one that preceded it. Give more thought to adding solid detail and
      less to entertaining the reader. But take special care with the last sentence of each paragraph—it's the crucial springboard to the next paragraph. Try to give that sentence an extra twist of humor or surprise, like the periodic "snapper" in the routine of a standup comic. Make the reader smile and you've got him for at least one more paragraph.

    Summary


    Writing well requires as much care and thought as the experiments or research that are written about. This study article has defined a number of characteristics of good writing, and has highlighted some of the key choices that authors must make if they are to write with accuracy and clarity. I hope you find it useful and enjoyed reading it.



Sunday, January 3, 2016

What Is The Value Of Digital Marketing?


Recently, I’ve had a number of folks asking this question: What is the value of digital marketing? Obviously, as a digital marketing agency, my answer is YES, but I appreciate the question.
Businesses should ask questions like this and if the folks they entrust with their marketing can’t answer it, they should run … fast.
The value of digital marketing
What’s the value of a Tweet .. a Like?
Maybe nothing. Certainly in isolation, a Tweet has no value.
But, as part of an integrated marketing campaign, a Tweet can be very valuable. In fact, a Tweet might make your rent this month…or your car payment…or your equipment lease.
Integrated marketing



Strategy aimed at unifying different marketing methods such as mass marketing, one-to-one marketing, and direct marketing. Its objective is to complement and reinforce the market impact of each method, and to employ the market data generated by these efforts in product development, pricing, distribution, customer service, etc.
This, according to the Business Dictionary.
So, integrated marketing uses a variety of channels and marketing tactics in a strategic way to achieve the organization’s goals. Because a sound marketing strategy requires an integrated marketing plan, why would anyone expect a single Tweet or Like to have any impact on our market performance.
How digital fits into integrated marketing strategy
If you ask me, digital marketing includes both the elements listed in the image above as digital marketing and social media — mostly because the two fit together pretty seamlessly.
In essence, I think there are 2 activities that yield successful market performance — bringing in more traffic (to your site or location) and converting more traffic. Doing 1 without the other means you could bring in more revenue. And, who doesn’t want MORE revenue.
Check out my own infographic below to see the numerous tactics I think you should consider when building a successful marketing strategy.

So, how do you integrate across all these channels and tactics?
Recommended for You
Webcast: TRACTION: How to Achieve Explosive Customer Growth
It’s not simple and takes a lot of experience. And, analytics.
In essence, your analytics should drive tactics that optimize market performance. That’s why your digital marketing staff should communicate effectively with staff doing traditional marketing, customer service, market research, and branding. And, traditional marketing concepts, such as targeting and segmenting underpin everything in your marketing strategy.
How digital marketing provides value
Let’s start with blogging. I blog at least once a week — I used to blog more, but I’ve taken on more clients and lost some of my Account Executives to larger firms.
A blog post may have no value. But, consistently blogging valuable content designed to attract your target audience gets results over time. Especially if you do a good job of SEO (search engine optimization) and use appropriate keywords.
Take a look at this graphic from Hubspot:
Businesses who blog get 70%+ more customers than those who don’t by only blogging once a week. Even blogging once a month gets you 33% more customers. It’s pretty hard to argue with those stats.
Now, take that blog content, share it on social networks and you expand your reach, sending more visitors to your website and building your reputation. Detractors argue that it isn’t targeted, but you could say that about any marketing channel.
You can improve targeting by using LinkedIn, if you’re a B2B play (especially targeted LinkedIn groups). If you’re a B2C play, try Facebook ads (which are the best value on the planet if you ask me). Facebook targeting uses demographics and psychographics to help pinpoint an exact target audience once you’ve done the hard task of knowing who your target is.
But, social media doesn’t give you as much bang if you have a small network. So, you need to focus some energy on building that network by sharing valuable content (I use Feedly to bring appropriate content into SproutSocial, then sharing it every day) , engaging with the community (which means following back, thanking them for sharing, liking their content, etc), and actively connecting with influencers.
We can’t forget email marketing which may be the most effective digital marketing strategy. Prompt visitors to your website and social media to join your community (I use Aweber and Constant Contact) by sharing a white paper or other substantive content in exchange for their email address. Then, craft regular emails with unique content to build your relationship with them.
It’s OK to add a little CTA (Call to Action) in your posts, newsletters, and on your social media. In fact, you should get some tangible results from all your digital marketing efforts. Invite them to connect with you or offer something free or discounted to get them to contact you.
Does digital marketing really work?
You won’t see results in the first week — although I had one client whose website visits went from 0 to 1000 a day in the first week after launching the website (but he already had a big following on Facebook).
Digital marketing requires sustained, consistent use over a period of time before you start seeing results. But, you will see results.
Here’s what I get in return for my digital marketing efforts:
.Revenue doubled over the last year
.Requests for proposals — about 1/week
.My content syndicated on Business2Community, featured in Yahoo Business .News and Newscred, and other outlets
.Outreach from other content providers for interviews (including a recent NPR interview), for paid speaking engagements, and paid content
.Massive growth in both virtual and real communities
Can digital marketing work for you?
Yes.
But, maybe not by itself.
Maybe you need to add some traditional advertising?
Maybe you need a little off-page SEO?
You can NEVER forget the power of classic marketing whether you’re doing marketing digitally or traditionally.
1. Market segmentation — if you don’t do market segmentation, don’t choose the right segments, or don’t know enough about your market segments, you won’t get the market performance you hoped.
2. Product — product, product, product. Unless you have a good product, your performance will suffer. That includes the way you position and brand your product. And, UX, UI (sorry all you IT wonks, at its heart, UX is marketing. The rest is CSS).
3. Customer service – you should strive for superior customer service in every customer experience.
4. Motivation — somehow, you need to get folks into the funnel above, then move them down the funnel past conversion to repeat customer. Social media can help, as consumers are more likely to buy based on recommendation from their network than through marketing messages. Plus, it doesn’t do any good to spend effort dumping consumers into the top of the funnel if few travel down to the point where they ring your cash register.


Characteristics of Good Writing


There are many characteristics of good writing, no matter what type, and in this article, you will learn some of the elements of good writing. By offering you some strategies for making your writing more effective, helping you to write with accuracy and clarity.

CHARACTERISTICS OF A GOOD WRITING


    Knowing the characteristics of good writing is important if you need to explain a variety of topics. Use KISS
  • Keep it clear - it avoids unnecessary detail;

  • Impartial - it avoids making assumptions (Everyone knows that ...) and unproven statements (It can never be proved that ...). It presents how and where data were collected and supports its conclusions with evidence;

  • Simple - it uses direct language, avoiding vague or complicated sentences. Technical terms and jargon are used only when they are necessary for accuracy;

  • Structured logically - ideas and processes are expressed in a logical order. The text is divided into sections with clear headings;


Developing good writing!

To reflect the characteristics of good writing in your own work, you need to think about the way that you write and the language that you use. A good author will have given consideration to the following choices in writing, making decisions that improve the effectiveness of the writing.


Choosing the words

To make your writing clear, accurate and concise you should consider carefully the words that you use, and the ways in which you use them.


Technical terms

In most scientific writing you will need to use some scientific or technical terms in order to be clear and unambiguous. However, use such terms only when you need to do so and do not try to impress the reader by using unnecessary technical jargon or lengthy words.


Abbreviations

Abbreviations can be a very useful way of saving time and avoiding repetition, but they can be confusing and might not be understood by everyone. Use standard abbreviations where these exist, and reduce your use of abbreviations to an absolute minimum; they are rarely essential.


Choosing a 'voice'

Scientific writers have a tendency to use passive rather than active expressions; stating that a was affected by b uses the passive voice while stating that b did something to a uses the active voice. The following example shows a sentence written in both the passive and active voices.


  • passive
  •     The experiment was designed by the research officer



  • active
  •        The research officer designed the experiment



    The passive voice is particularly useful when you wish your writing to be formal and depersonalised:


  • passive
  •     It was agreed that the experiment should be...

     

  • active
  •       We agreed that the experiment should be...



    information about the agent is obvious or unimportant:


  • passive
  •    Extra solvent was added to the flask            

  • active
  •      The technician added extra solvent to the flask;

    you do not know the identity of the agent:


  • passive
  •   The water pipe was broken in three places    

  • active
  •      Something/someone had broken the water pipe in three places



    However, the use of the passive voice can lead to clumsy and overcomplicated sentences.



  • passive
  •  Difficulty was experienced in obtaining the product in a high state of purity



    is rather convoluted way of saying



  • active
  •    The product was difficult to purify



    which is a much clearer and more straightforward statement.



    In general, the active voice is clearer, more direct and easier to read, but the passive voice can be more appropriate in particular circumstances. What is most important is for you to be aware of how you are writing, and how the voice that you choose affects the tone and the meaning of your words.


Personal or impersonal?

Writers often try to avoid the use of personal expressions or statements in order to make their writing seem more impartial and formal. The following sentence has been written with both personal and impersonal expressions to highlight the contrast between the two writing styles.



  • impersonal
  • The explanation for this phenomenon may be found in…  


  • personal
  • We/I believe that the explanation for this phenomenon may be found in...


    However, used indiscriminately, writing impersonally can result in clumsy statements through an excessive use of the passive voice. This can lead to ambiguity or inaccuracy in your written work, for example:


  • impersonal & passive
  • It was decided that the temperature should be raised gives no information about the identity of the people who made the decision.


  • personal & active
  • We decided that the temperature should be raised avoids ambiguity and makes the sentence sound more direct, but uses the personal and rather informal we.


  • impersonal & active
  • The research team decided that the temperature should be raised is clear and direct.


    Think carefully about your use of impersonal and personal expressions, taking care to ensure that your writing is always clear and unambiguous.


    Using tenses

    Scientific writing frequently uses the past tense, particularly when the main focus of the writing is to describe experiments or observations that took place prior to the time of writing, for example:



    • The data were analysed.


    • The solution was decanted.


    • The temperature was recorded.


    However, the past tense may not be appropriate for everything that you write and sometimes you will need to combine different tenses in the same piece of writing. For example, the use of different tenses can help to clarify what happened or what you did in the past (past tense), what you conclude (present tense) and what will be an issue for the future (future tense). The following sentences show how different tenses can be used to achieve clarity in your written work.


    Sentence length

    Sentences that are too short and poorly connected can be irritating to read. Conversely, sentences that are too long and rambling are difficult to follow and are likely to be confusing. Use a sentence length that allows your thoughts to flow clearly. As a general rule there should be no more than 20-25 words in any one sentence. You may be able to reduce your sentence length by:



    • cutting out unnecessary words

    • like might replace along the lines of



      now may be just as appropriate as at the present time



      we can now turn our attention to could perhaps be cut out entirely;



    • dividing complex sentences into separate phrases or sentences.

    • If a breakdown occurs it is important that alternative supplies are available and the way that this is done is for the power stations to be linked through the high voltage transmission lines so that all of them contribute to the total supply of energy and an unexpectedly large demand can be handled.



    • can be re-written thus:



    If a breakdown occurs it is important that alternative supplies are available; this is done by linking power stations through the high voltage transmission lines. All of them thus contribute to the total supply of energy and an unexpectedly large demand can be handled.



    The experiment was carried out in a sterile environment (past tense for a statement of what happened). It is particularly important to avoid contamination (present tense for a statement that is a general 'truth'). It will be necessary to ensure that the same conditions are replicated in future experiments (future tense for a recommendation for the future).



    An appropriate use of past, present and future tenses can contribute to a clear and unambiguous writing style.



      I like to use a shortcut code I made up when writing. Keep it SIMPLE.
    • Substantive process  (the steps of the writing process, such as taking notes to use while
      writing or creating a story map to plan it out)

    • Irrrelevant information (information offered by the authors that didn’t relate to the
      questions; unsurprisingly, this was found to have no impact on their writing skill)

    • Motivation (the role of effort in strong writing and ways to maintain effort in the face of
      challenges)

    • Production processes (the mechanics of good writing, such as writing neatly and spelling
      words correctly)

    • Learn to enjoy the tidying process. I don't like to write (I like to have written). But I love to rewrite. I especially like to
      cut: to press the DELETE key and see an unnecessary word or phrase or sentence vanish into the electricity.

    • Engage your reader. (Continue to build.) Every paragraph should amplify the one that preceded it. Give more thought to adding solid detail and
      less to entertaining the reader. But take special care with the last sentence of each paragraph—it's the crucial springboard to the next paragraph. Try to give that sentence an extra twist of humor or surprise, like the periodic "snapper" in the routine of a standup comic. Make the reader smile and you've got him for at least one more paragraph.

    Summary


    Writing well requires as much care and thought as the experiments or research that are written about. This study article has defined a number of characteristics of good writing, and has highlighted some of the key choices that authors must make if they are to write with accuracy and clarity. I hope you find it useful and enjoyed reading it.



Wednesday, December 2, 2015

How to Write with Style

The indispensable characteristic of a good writer is a style marked by lucidity. -Ernest Hemingway-

How to Write with Style

Kurt Vonnegut (November 11, 1922–April 11, 2007) has given us some of the most timeless advice on the art and craft of writing.

Each profession, it would seem, has its own style of thought that must be mastered before a person feels good with it, you name it, they all have a style of thought related to the nature of their profession. It stands to reason that writing would have its own, too. and it does.

We don’t think about the human aspects of engagement.

In the last 30 years, mankind has produced more information than in the previous 5,000. At the same time, attention spans are down to 8 seconds and falling. We suffer from information overload like everyone else. The flow of information is only accelerating while are attention spans are struggling to stay focused on everything that happens every second of every day.

What a novice needs more than anything, then, is to plug into the brain of an experienced writer-to understand the assumptions she typically makes, the silent monologue that is occupying her head as she composes, the special effects she is trying to achieve . . . Without that guiding instinct, writing will remain all hit-or-miss-a frustrating repetition of trial and error, over and over again.

The Challenge with Writing with Style

The amateur writer is self-conscious, merely having the capacity of thinking what would please him. The result is scrambled thoughts and a predictable pattern of sentence length and variety of vocabulary. He has no capacity of thinking of the reader, or at least it doesn’t cross his mind. The veteran, on the other hand, puts the thoughts of the reader foremost, and in turn makes the writing engaging and clear. John Trimble demonstrated while he was writing the ability of an experienced writer. He came across as thoughtful, determined, and serious. His points were direct and clear. Even his vocabulary was slightly amusing and highly rhetorical. It was quite a different read the second time through, after I had read his five points of a good writer. But perhaps the most fascinating facet of his thesis was that the veteran puts the reader’s thoughts first rather than his own. It is quite comparable to the second Law of God: “Do unto others as you would have them do unto you.” This law doesn’t say, “And you will be rewarded in return.” It’s an act of service out of the heart. However, the effect is that you will be known as the man who follows God. Likewise, the writer who thinks the reader’s thoughts will be known as the experienced writer. The comparison is actually quite remarkable. Trimble’s thesis conveys a small part of God’s grand instructions.

The first chapter of Writing with Style struck me as a work of art. The author, John Trimble, actually was capable of demonstrating what the subject matter was about while he spoke about it. He captivated the reader’s attention using the examples of the amateur vs. the veteran. And he was able to decisively pinpoint the difference between the two. A storehouse of practical writing tips, written in a lively, conversational style. Readers lean to develop a “writer's sense” : the book demonstrates that writing is really applied psychology since it is essentially the art of creating desired effects. Provides an explanation of what effects are desirable and how to create them. An exceptional book that works successfully on several levels simultaneously. Provides new insight into: how to generate interesting ideas and get them down on paper; how to write a critical analysis; how to write a crisp opener; how to invigorate a banal style; how to punctuate with confidence; how to handle various conventions, and much more. For anyone who needs a reference guide on writing.

stephen_king_on_writing

There are plenty of books on writing out there, mostly by writers you have never heard of and probably never will. Stephen King’s On Writing: A Memoir of the Craft is an exception. I had read many rave reviews about this book, so I went and got myself the audio book version for the long rides on my latest trip (but ended up listening to it everywhere I went and finished it in the first couple of days).

The verdict? Extraordinary. One of the best books about writing I’ve ever come across. 5 out of 5 stars!

Nevertheless, what started off as a short post about the book has turned into the full-blown thesis below, so I apologize in advance. The lengthy middle section on Part II though is useful for those who want an idea of what King’s views are in relation to the craft of writing.

Overview

The book is not a mechanical guide on how to be a better writer from a technical standpoint, though in the middle section King does discuss the fundamentals of the craft. Stylistically, it is similar to Anne Lamott’s Bird by Bird, in that it is a very personal book that discusses writing through the author’s personal stories, experiences and anecdotes, all told with good grace and humor. You don’t just learn about writing techniques in On Writing – you also get to learn a great deal about Stephen King, his family, the struggles he has endured, both pre-fame and post-fame, and what makes him tick as a popular horror novelist that has sold hundreds of millions of books worldwide.

There are essentially 3 parts to this book. Part I is all about King’s life, and is autobiographical in a sense. Part II is all about the craft of writing from King’s personal perspective. Part III talks about King’s life after his tragic car accident that almost ended his life and writing career. All 3 parts are equally instructive and compelling.

Parts I & III– All About Stephen King

The book begins like an autobiography on Stephen King, the writer. It starts off from his childhood and goes all the way to that first big success and then on to superstardom. It’s filled with lots of little humorous tales about the outrageous things he got up to. After all, it is a memoir.

At first, I was concerned – where was he leading with this? Is the book called On Writing or On Stephen King? I got the book with the hope of learning more about how to be a better writer, not to learn everything about the author! That being said, King does tell his story with a lot of skill, keeping it interesting, intriguing, funny and inspiring.

Then you start to realize that it isn’t just a self-indulgent story of King’s life. There is a common theme running through his life, and that theme is writing. He loves to write and he writes for the love of writing. Like most other successful writers, King went through years and years of rejections (starting when he was just a kid). He held ordinary jobs because he had to support himself and his family. He struggled.

But he never stopped writing and honing his craft, largely thanks to the encouragement of his wife Tabitha, who happens to also be his most loyal supporter.

King tells one of the most inspirational and uplifting stories I’ve ever heard – how his breakthrough novel Carrie earned him an initial $2,500 for the hardcover rights (not much even for those times), and then how he scored a life-changing $400,000 for the paperback rights (split equally with hardcover publisher) when the most he expected was $60,000 (half of which would be his). Not bad for a guy who would have earned $30,000 over 4 years as a teacher.

However, success manifested itself in strange ways, and the next section dealt with King’s fall into alcoholism and drug abuse. Amazingly, some of his most famous novels were written during the darkest phase of his life.

Anyway, don’t be put off by the long start – King does eventually get to the craft of writing in Part II. However, this first part is also very instructive. If nothing, you learn that the path of a writer is a long, difficult, and eternal road.

Part III is significantly shorter. It tells of King’s horrific car accident at the hands of a loony driver – one that not only nearly ended his writing career but just about killed him. I thought King showed a lot of restraint in this section – he doesn’t hurl abuse at the driver who turned his life upside down and made even simple tasks such as sitting incredibly painful for him. He merely describes what happened like a good narrator (including the agonizing pain he endured) and leaves it at that.

Part II – The Craft of Writing

The second part is what most people buy the book for – King’s guide to the craft of writing. It contains a lot of the same advice you might find in other writing books, but King adds his own personal touch and insight from his years of experience.

Here’s a summary of some of the most salient points I got out of this section and what I thought of them. Please note that I cannot guarantee that it is an accurate or complete reflection what is actually in the book because they are merely from scribbles I took down when listening to the audio book. Of course, you will get much much more out of it by reading (or listening) to the book, which provides a lot of in-depth discussion and useful examples. This is really just a personal reminder of things I need to look out for in my own writing and a critique of King’s advice.

The Elements of Style

First of all, get yourself a copy of Strunk & White’s The Elements of Style. King raves about this book and mentions it more than a couple of times. In his view, all writers should read this short but essential book.

I need to get myself a copy.

Characters

King’s writing style is based on characters. In his view, stories and characters are not really created, but are waiting to be uncovered like archaeological artifacts. He usually starts his novels with just a premise and goes from there, meaning his characters and plot tend to form over the course of the novel rather than get planned out from the beginning.

It may be a viable method but I find such an approach to likely lead to dead ends (and I feel King might have the same problem with some of his horror novels, which have a tendency to crash to a crappy finish with unsatisfactory solutions).

Good Writing

When King talks about good writing, he is not talking about writing masterpieces or literary award winners. He’s simply talking about writing that is above competent and readable, and perhaps, publishable. In his view, there are two key criteria to ‘good writing’: (1) a good grasp of the fundamentals; and (2) having the right instruments. These criteria will not make good writers great or bad writers competent, but it can make good writers out of merely competent writers.

So what are these fundamentals and tools? See below. I should say in advance that these are things you would expect to find in most other books on writing and shouldn’t come as a big surprise.

Adverbs

King hates adverbs (you know, words that mostly end in ‘-ly’). Loathes them. Not that they shouldn’t be used at all, but they should only be used when strictly necessary. On the same point, King brings up the issue of using adverbs for dialogue attribution – for instance, ‘she said slowly’. Again, the rule is to use it only when necessary. If the dialogue itself already tells the way in which it is expressed, then there is no need for the adverb. King’s preference is to just use ‘said’. However, that being said, he also admits to using adverbs more often than he should.

Personally, I admit I have a tendency to resort to adverbs. Because it’s easy. It tempts you to use it so you don’t have to think of a better word or come up with better dialogue (in the case of dialogue attribution). However, cutting out adverbs is something I’ve reserved for the second draft.

Passive Voice

Another thing King frowns upon is using passive voice. For example, instead of ‘he rode the horse’, using ‘the horse was ridden by the man’. King attributes the use of passive voice to fear. People that usually write for business purposes (like me) have a tendency to overuse passive voice. I think I recall reading somewhere that it comes across as more professional and more objective. Anyway, it’s another thing I need to cut out come second draft time, but I think I’ve already started to avoid it instinctively as I’ve progressed with my novel.

Grammar

It’s obvious, but grammar is crucial for good writing. It’s something writers need to get right. As simple as that. There are some small exceptions which a lot of writers employ, such as the short fragments typically found in writing these days (see previous sentence), but for the most part, it’s advisable to stick to correct grammar.

Don’t apply incorrect grammar and punctuation on purpose, even when you know it’s wrong, just to be different and creative and stylish. That is, of course, unless you are a famous writer already that people consider to be genius so you can do whatever you want (eg Cormac McCarthy).

Cut Useless Words

King believes most writers, especially inexperienced writers, have a tendency to put in too many useless words. Good writing involves cutting them out and getting to the point.

This is something I’ve struggled with all my life, even with high school and university assignments. I just can’t help myself, and I think it shows, even from this post! Oh well, better keep moving…

Vocabulary

King has a simple tip with vocabularyuse the most appropriate word, and usually, that is the first word that comes to mind. The only way to improve your vocabulary is to read more. When writing, don’t stop so you can think of a better word, and don’t put in words that you don’t really know. If you don’t know it then there is a good chance that other readers won’t know either. The aim is to allow readers to read smoothly, and making them wonder what a word means (or having to check up what it means) runs against that objective.

I’ll be the first to admit that my vocabulary is not all that crash hot. It stems from a lack of reading good books throughout my childhood and adolescence. Consequently, I do find myself struggling to find the right word at times, even if it’s for the first word that comes to mind. As King says, however, the only way to improve is to read more!

Plot

For King, the 3 elements to a story are narration, description and dialogue – meaning plot is not one of them. As noted above, King’s stories usually start off with not much more than a premise and the characters, which he allows to let loose to see where they take him.

I still have a bit of trouble fully appreciating that approach, but it’s obviously one that works for him. I do allow my characters to roam free a little, but it’s usually within the confines of a single scene as opposed to the entire story.

Descriptions

Descriptions make the reader a sensory participant in the story. The key is to visualize what you want the reader to experience. However, there is a fine line when it comes to descriptions, as there is a danger of describing too much, which slows down the pace, kills the imagination and bores the reader. I have to say I have sometimes found this to be the case with some of King’s writings.

King’s advice is to use your descriptions but not do too much – simply say what you see and get on with the story. It is important to pick the right details that stand for everything else. Particularly useful is the advice to avoid too much description on individual attributes of characters. There is no need to go into depth on the precise height, weight and hair and eye colour of every character you come across. It’s boring. King advises writers to put down the first visualized details that come into your mind – the priority is to keep the ball rolling.

Dialogue

Dialogue is difficult to get right, and King’s advice is to let the dialogue be honest to the characters and to allow each speaker to speak honestly.

I’m also struggling with dialogue for my characters (I’m struggling with a lot of things). It’s easy to make the mistake of making every piece of dialogue look like it comes from the same character. I’m really going to have to put in a lot of work on dialogue in my second draft to allow the characters to distinguish themselves and stand out from each other.

Showing and Telling

Another tenet of good writing is to show, not tell. This was the subject of one of my earlier posts on writing. Of course, it’s not always possible to do that, but King believes ‘show’ should always be preferred to ‘tell’ whenever possible.

Personally, I’m glad to say I am starting to get the hang of this, but sometimes I wonder whether it is better to just tell it using a simple sentence rather than showing it through pages of conversation and action?

Paragraphs

King calls paragraphs the beat in your head when you read, the fragments in the prose. It’s easy to overlook it, but how you structure the length of your paragraphs can be very important. King’s recommendation is to learn the beat and let nature take its course.

It’s not something I ever gave much thought to, so I found this particular part rather instructive.

Back Stories, Info Dumps and Flashbacks

King says back stories and info dumps should be kept in the back of the mind. Also, try and avoid flashbacks wherever possible. Of course, there are exceptions – there are plenty of great books with lots of flashbacks and back stories. But the key is questioning whether it is really necessary and whether there are other more effective ways of getting the information across. King notes that JK Rowling is particularly good at the info dump and back story retelling in the Harry Potter books, so take a look at them if you want to see how it is done well.

My own novel has its fair share of flashbacks, but I’ve tried my best to control the back stories and info dumps. It’s probably something best to come back to once the first draft has been completed.

Close the Door

King believes it is very important for writers to have their own private space when writing, a place with no distractions. He recommends a regular place to write, and to close the door when writing. It shuts out the rest of the world and the distractions, and lets people know you are working and you are serious.

I don’t always close the door when I write, but I admit I write best when I am totally focused and not being distracted by what’s outside the window or in the next room.

Reading and Writing

Stephen King says that reading and writing is the only way to improve as a writer. Writing is a craft that is best learned through doing. King puts a great deal of emphasis on reading. Writers need to read in order to improve, and it’s not only through reading good literature – you can learn just as much from reading a good book (teaching you what to do) as a bad book (teaching you what NOT to do).

What to do after the First Draft

King’s advice is to complete that first draft within 3 months. It’s probably not a realistic deadline for those that have day jobs and other unavoidable things that consume their time.

Anyway, after completion of the first draft, however long it might take, King advises you to let go of it for 6 weeks before going back to it so you would have forgotten it. Reading your own work with a pair of fresh eyes is extremely important. Start writing something else in the meantime. This I agree with, but 6 weeks can be a painfully long wait! I’ve read elsewhere that a week or two might be sufficient, but I suppose it’s up to the individual.

When revising the first draft, King suggests you concentrate on both big things such as inconsistencies, plot holes and character motivation and development problems, as well as small things, such as misspellings. Make notes about where problems are, mark up the manuscript and check your notes when revising. Get rid of adverbs and add in clarifications where necessary. Ask yourself whether it is coherent, whether there are any recurring elements or themes, and what to do to make those things clear. You may need to add or delete scenes. The key is to make the story and characters resonate with readers.

Symbolism and Theme

For King, symbolism and themes in your novel are things that come in at the second draft stage. They should not be things you purposely go out and put into your story. Rather, you should focus on the story itself and when only explore symbolism and themes if they become apparent when reading the first draft.

King’s Rule for Second Drafts

King’s personal approach to second drafts of novels is to tighten the first draft by 10%. So if you have a first draft of a story that is 100,000 words, try and tighten it to 90,000 words for the second draft.

In my opinion it’s just his personal approach and a loose guide at best because everyone will have their own preference. King does 2 drafts and a polish, whereas some writers need 4 or 5 drafts and dramatic changes every time. Besides, not everyone can churn out first drafts that are good enough to be published just after one additional draft and a polish.

What to do after the Second Draft

King does not show anyone his work until he has completed the second draft. This I wholeheartedly agree with, because (especially for writing novices) it can be daunting to ask others to read your work. King shows his completed second drafts to 4 or 5 people. Some say that readers should not be your friends, or else you won’t get honest feedback. King disagrees – he says you should be smart enough to gauge the reactions, even if they are your friends.

I must say I agree. It is scary enough showing your work to your friends, let alone people you don’t know. And if a friend tells me it’s ‘not bad’, I’ll have a pretty good idea that they thought it sucked.

Agents and Publishers

On agents and publishers, King says that it is not impossible to get an agent/publisher with an unsolicited manuscript these days, and there are ways to get into the industry. He recommends building a portfolio, submit to magazines relating to your genre and to try and get publishing credits to your name. He encourages writers to research the market – look through Writer’s Market to find an agent that might be interested in your type of book. He says that it is important to go into it looking like a professional, in that you need to make sure your manuscript and query letter are done right. As he says, you cannot make agents/publishers like your manuscript, but you can make it easier for them to like your story.

Writing Courses

King generally does not find writing courses to be very helpful on the whole as the creative flow tends to get stopped. In fact, he’s rather critical of them, despite understanding how they may appeal to aspiring writers.
Again, I find this to be a generalization and not much more than a subjective view. There are many different types of writing courses and writers – some people might need a course to get them started or give them more confidence. I suppose what he is trying to say is not to rely on them too much or expect them to change your life. That I agree with.

Writing For the Right Reasons

Lastly, and perhaps most importantly, King tells you to write for the right reasons – for the joy and rush and excitement of writing – not for the money, not for success or fame, not to impress anyone. Can’t disagree with that. Does impressing yourself count?

Concluding Thoughts

Before I read On Writing, I considered myself a slight to moderate King fan. For me, most of what I knew about the author came from the horror movies and mini-series adapted from his novels. There are too many to count. The ones that have been stamped deepest into my memory are It (thanks to which I am still not a fan of clowns), The Stand, Pet Cemetery, Sleepwalkers, Misery, Carrie and The Shining, but there are at least a dozen more.

I had only read one of his full length novels – The Dark Half – which I found to be okay. A bit long and a bit slow. But I did read it when I was much younger and had a shorter attention span, and the book was probably beyond my comprehension level at that age.

On the other hand, I had read some collections of King’s short stories and novellas. I found Nightmares and Dreamscapes to be reasonable, littered with some good and some bad stories. However, my favourite King book has to be his non-horror work, Different Seasons, which includes two novellas that were made (pretty faithfully) into two of my favourite movies of all time, Stand By Me (adapted from The Body) and The Shawshank Redemption (adapted from Rita Hayworth and the Shawshank Redemption). I found both novellas (and films) to be incredibly powerful and moving, and was amazed at what a terrific storyteller Stephen King can be, and it doesn’t even have to involve anything supernatural.

As a popular novelist, King has obviously had his critics throughout the years, but there is no denying that he can write. Maybe not awe-inspiring literature, but he definitely has a firm grasp of the fundamentals of writing, and he can certainly tell a good story. On Writing: A Memoir of the Craft is an instructive and insightful book, one that is filled with useful information for the aspiring writer and immensely enjoyable to read (or in my case, listen to). I would recommend it to anyone wanting to learn more about the craft of writing or just wants a good read.

Friday, October 2, 2015

How to Create an E-Book using PDF Software

The concept of the e-reader dates back to Bob Brown’s 1930 book titled The Readies, however, digitized books didn’t become a reality until the 1971 launch of Project Gutenberg, which introduced the first e-book, a digitized copy of the Declaration of Independence. Since then, e-books have managed to capture a nice-sized share of the publishing market, and the e-book has become quite popular with businesses. Used for product manuals and instruction manuals, e-books help cut costs associated with printing physical books. Marketing departments have also discovered that e-books are a great form of content marketing, using the e-book format to deliver:
  • Case studies
  • White papers
  • Reports
  • Anthologies
These marketing tools enable companies to collect leads, create shareable content and strengthen their search engine optimization efforts.
So if you want to create an e-book, where do you begin? Let’s take a look.
Using PDF software to create an e-book!

A great e-book starts with an idea, a story to tell. You also need the right tool to translate that idea to a consumable product. Some people opt for standard word processing software but that has a number of limitations.
Others may opt for software proprietary to a specific e-reader but that limits the audience.
The best choice is to use your PDF software so that you can create a rich, well-formatted document that anyone can read. Here’s how you do just that:
  • Choose your topic. Businesses get the most traction out of e-books that help their customers solve a problem.
  • A list of best practices, a collection of statistics or even examples of how to overcome common issues all make for great e-book content.
  • Outline your content.
  • This is an important step because it helps you get your thoughts organized and plan for what the layout of your book is going to look like.
  • Write the text.
Using your outline as a guide, open your PDF software and begin writing. Concentrate on the content instead of worrying about images or graphics. You can always make a note using the comment tool in your application to designate the location of these elements if they occur to you as you’re writing.
Edit. PDF software includes a full set of tools that allow for peer editing and collaboration. Since this document represents your business, make sure that others have a chance to look over everything to ensure there are no mistakes and that what you’re saying is consistent with your company’s message.
Choose fonts and colors. Now that your content is set, it’s time to start working with the aesthetics. Select fonts that are easy for people to read both in print and on smaller smartphone screens. When in doubt, serif faces are always a good idea. Also, make sure that any colors you choose for your fonts provide enough contrast to make reading easy.

Add graphics.

Now it’s time to start supplementing your written content with images, graphs, tables and any other visual elements you may want to include. Since you’re using PDF software, you can even embed video and audio into your e-book for a richer multimedia experience. Using the tools included with your software, you have the ability to resize, crop and edit images to work within your document. Adjust the layout. PDF software resembles desktop publishing software in the way it allows you to resize text areas, move elements on the page and manipulate the layout of your document. After adding graphics and changing the font, you’ll need to arrange everything in your document so that the content flows nicely for the reader.

Create a title page.

Your title page can be as simple as the name of the document or you can use visual elements to really make it stand out. Just make sure that you include any necessary information related to your business on the title page.
Make it accessible. In some industries, it’s a requirement that all documents are 508 compliant.

Review it.

Send a draft to colleagues to review before making it final.
Using Shared Review is a great mechanism to have a collaborative review.

Once you’ve completed your e-book, however, the work’s not quite done. While your PDF editor software will certainly help you put together a great looking document, getting it in front of its intended audience is entirely up to you.

That we'll cover in a new article for you later.